OTC 2010 Marketing Giveaways

How will you stand out from the competition at this year’s Offshore Technology Conference?

Your booth is being prepped for shipment. Your product videos have been updated. Your brochures are printed. OTC is only weeks away.

But how will prospective clients remember you after the show? What will you put in their hands to make them remember why your product or service is the best? A business card? A pamphlet? A toy with your logo on it?

Why not let them walk away with a copy of that painstakingly produced animation, interactive product catalog, or on-site video? Give them something they can show colleagues and decision-makers upon returning to the office. Trade shows are the perfect opportunity to make an impression. Attendance at OTC ‘09 reached 67,721.* How many of those prospects were lost because your deliverables failed to maintain top of mind awareness in the days or weeks that followed?

This year, don’t let prospects walk away without a true visual representation of your services. Give them a branded CD, DVD or USB loaded with the same marketing materials you displayed at the show. After all, you spent countless hours perfecting those animations, videos and catalogs, so why not use them to your advantage?

With today’s variety of sizes, shapes and options, producing a CD, DVD or USB to fit your branding needs is easy! Mini-round and business-card shaped CDs or DVDs are the perfect size to slide into a prospect’s hand before they leave your booth at OTC. They are lightweight, portable and fit easily into a pocket or handbag. Insert your reps' business cards into the sleeves with the discs, and all the contact information your prospect needs is in one place.

Making a lasting impression extends beyond the show. Blow them away with your booth. Display your beautiful animation or video on that flat screen monitor. Hand out those toys (yes, everyone likes the toys)… but make sure your prospects walk away from OTC 2010 with a tangible product that portrays your brand at its best.

Mini-rounds, e-cards, custom-masks, and branded flash drives can set you apart from the competition after the show. 67,721 attendees at OTC 2009. How many of those leads did you close?
 

*Source: http://www.otcnet.org/2009/pages/press_release0507.html